Drive Fitness
Weight loss • Lichfield • Over 40

Thinking about starting a diet?

If you're over 40 and want to lose weight, let's make this the time you build habits you can actually live with. No crash diets, no judgement and no need to be fit before you start.

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A realistic way forward

Weight loss that fits your life.

Maybe you've started a diet before, lost a bit of weight and ended up back at square one. Or perhaps the idea of walking into a gym feels intimidating. I understand. I've been there myself.

At DRIVE Fitness, I help people over 40 in Lichfield make sustainable changes to food habits, movement and everyday routines. We build a plan around your life rather than expecting you to rearrange your life around a diet.

We'll work towards your goals at a pace that suits your starting point. There are no miracle claims or promises of losing a particular amount of weight.

How it works

Food. Movement. Support.

01 — Food habits

Practical guidance on portions, routines and food choices. You can still enjoy meals you love while working towards weight loss.

02 — Getting active

Walking, strength training and movement matched to your ability. Start where you are, not where somebody else is.

03 — Accountability

Regular support, manageable goals and honest conversations about what is and isn't working.

I've been there

From a 22-stone lorry driver to a transformation coach.

I wasn't always the bloke in the gym. I was overweight, unfit and knew I needed to make changes. I started with small steps — even exercising in my kitchen — and built from there.

That journey eventually led to winning a transformation competition and qualifying as a personal trainer. It's why I work with people over 40 who want a realistic, supportive approach rather than another punishing diet.

More about my coaching in Lichfield →

Lichfield & surrounding areas

You don't need a separate gym membership.

We can train during coached sessions at participating Gym Unity locations, including Lichfield and Fradley, without you having to purchase a separate gym membership. We'll find an approach that works for you.

Considering weight-loss injections? I can help with general exercise and lifestyle habits alongside medical care, but medication advice and prescribing are for your doctor or qualified prescriber.

My nutrition support is general healthy-eating guidance within a personal trainer's scope, not a medically prescribed diet.

Start where you are

Ready to talk about weight loss in Lichfield?

Tell me what you'd like to change. No hard sell, no obligation — just a conversation about whether DRIVE Fitness is right for you.

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